Here are 11 ways to increase website traffic

 Here are 11 ways to increase website traffic:

1. Grab attention with seasonal tie-ins

Redfly Marketing offers this tip, pointing out that tying events and holidays into promotions can be help improve click-through-rates. This method can also be used to tie in relevant industry happenings, trade shows and other timely events that might catch a searcher’s eye.
Takeaway: Incorporate what’s hot and capitalize on industry and world events.
Example: Use the term “drop holiday pounds” in a weight-loss product ad.

2. Using negative keywords

A useful tip from SBX Marketing suggests using negative keywords to decrease traffic from related but irrelevant searches. A negative keyword excludes your ad from appearing on search pages making use of the term.
Takeaway: Get rid of the extra irrelevant fluff by specifying what you’re not looking for, and reduce under-performing traffic.
Example: If you’re running a campaign for sports photos, use the negative term -medals to eliminate searchers looking for trophies and medals.

3. Ask a question

A question, especially one that strikes on a need or desire, elicits a response from a reader. If your question resonates with searchers, your CTR will improve because it builds curiosity.
Takeaway: Tap into emotions by asking pointed questions that touch on hot selling points or benefits. Example: Going back to the weight loss example, asking a question such as, “Want to drop four sizes?” or “Want to sizzle in your New Year’s Eve dress?” both evoke emotion and elicit response. The second example also incorporates tip number one. Use natural repetition. Use your keywords as often as naturally flows within the context of your copy. Don’t try to force keyword repetitions, or your ad will read like spam.
Example: Replace “Want to cook like a pro? Learn to cook from expert cooks in our latest cook book.” with “Want to cook like a pro? Learn from culinary experts in our exclusive how-to cook book.”

4. Target your audience

Targeting is common sense if you’re familiar with your ideal consumer. Do you sell to folks outside of the U.S.? Is your target customer male or female? Educated or not? High or low-income? These are all questions to ask yourself as you target your ads to show only to your ideal audience.
Takeaway: Don’t waste your time or your money promoting your ads to customers who don’t care. Take the time to identify your target consumer.
Example: Don’t try to sell AdWords marketing advice to law students.

5. Mind your quality score

You want to send ad traffic to relevant landing pages; therefore, your landing pages should be consistent with the ad campaign you’re running. In other words, if your ads are targeting keywords that don’t appear anywhere on your page, your CTR will suffer as well as your quality score  and the lower your quality score, the higher your cost-per-click can be. Takeaway: Don’t try to trick Google. They are too smart for you.
Example: Ensure that your ads and landing pages are targeting consistent keywords for maximum results.

6. Mind your placement

You’ll want to experiment with different ad placements in order to get the most results from your ad campaign. Plan to spend a good deal of time evaluating the ROI of your campaigns. Is it worth it to pay more per click for a higher-performing ad position on a page? Or is your ROI greater if you’re paying less per click for a less than ideal position yet still getting ample click-throughs?
Takeaway: Obviously, you want to get the most results with the smallest amount of money. It’s up to you to find the sweet spot.
Example: You may place ads targeting lower-performing keywords in better-performing spots, or vice versa. This will take some experimentation. Be prepared.

7. Don’t forget your landing pages!

It has bugger all to do with Click-through-rate, but it has a massive impact on what happens after the click. So remember to create one landing page per ad and make it unique (that means original content and a matched message to what your ad is saying). For more check our this infographic and blog post on the subject.

8. Mix It Up

There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers. Intersperse shorter, news-based blog posts with long-form content as well as video, infographics and data-driven pieces for maximum impact.

9. Write Irresistible Headlines

Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing. For example, the writers at BuzzFeed and Upworthy often write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.”

10. Pay Attention to On-Page SEO

Think SEO is dead? Think again. Optimizing your content for search engines is still a valuable and worthwhile practice. Are you making the most of image alt text? Are you creating internal links to new content? What about meta descriptions? Optimizing for on-page SEO doesn’t have to take ages, and it could help boost your organic traffic.

11. Target Long-Tail Keywords

Got your high commercial intent keyword bases covered? Then it’s time to target long-tail keywords, too. Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out.